Joel Layton

As Vice President of Direct-to-Consumer, Joel Layton leads the company's direct-to-consumer sales and marketing initiatives. He focuses on enhancing the customer experience and driving growth. He oversees LegalShield's performance marketing engine, optimizing critical functions like paid social media, search advertising, direct response campaigns and direct mail strategies.

Layton brings more than 20 years of expertise in e-commerce, brand strategy and exceptional customer experience from brands such as Lands' End, ADP and Shinola. His background blends digital performance marketing with a customer-centric approach to brand development.